KSM Starter IDO Spotlight: AssetFi

Karus Starter
2 min readJan 8, 2022


Kicking off 2022 in style, KSM Starter is absolutely thrilled to shine a warm and welcome spotlight on the year’s first IDO, AssetFi, an industry leader in ownership and tokenization.

AssetFi Spotlight

AssetFi is a groundbreaking solution aimed at solving financial exclusion by providing a platform for converting physical assets, NFTs and companies to tokens for micro-ownership by small investors. In effect, this opens up a world of opportunities that have previously been exclusive to exceedingly deep pockets.

They don’t intend to reinvent the wheel when it comes to ownership, but only to provide an environment where ownership can be made maximally accessible. Their platform is underpinned by three tenants; that ownership be more efficient, accessible and transparent.

The current issue is as follows: there are trillions of dollars locked in assets which cannot be exploited, as they are famously illiquid. This includes markets such as real estate, art, IP, scarce and valuable resources, which are predominantly owned by institutional investors, leaving little room for the retail investors to benefit from these markets.

Through tokenization, AssetFi will open new markets to anyone in the world, allowing readily available capital to flow into illiquid markets, opening a world full of opportunities.

The benefits of tokenization are liquidity, programmability, and fractionalization. Let’s break down each of them. Increased liquidity means that investors will be able to offer their now liquid valuables to a global pool of investors across multiple secondary exchanges. Second, programmability allows assets to include self-executing utility functions, definitions, and specifications across asset classes, which allow for high caliber automatic actions and strategies. Lastly, fractional ownership lowers barriers of entrance for retail investors and allows anyone from anywhere in the world to own stakes in tokenized assets.

While AssetFi’s spotlight serves as an introduction to their amazing ecosystem, the next two articles will explore their value at a much deeper level.

About AssetFi

Visit their Website

Join their Telegram

Connect on Crunchbase

Follow them on Twitter

Read on Gitbook

View their Whitepaper

About KSM Starter

KSM Starter, the primary launchpad on Kusama, is built to provide early-stage support and public funding for projects building on Substrate. KSM Starter’s incubator modeled launchpad is driven by the community and shared values of fairness, transparency, and decentralized organization. Unique to the KST ecosystem, community members are incentivized to participate in the pre IDO selection process through higher allocation rewards. Also unique to KSM Starter, collaboration is fostered among launched projects by incentivizing community members to support previous launches by awarding them with improved lottery odds. This along with the KST Ecosystem Council generates a synergistic network effect that empowers all projects to succeed and leave a lasting impact on Kusama.

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Karus Starter

The primary launchpad on multichain. Transparent, fair, and innovative. Disrupting Web 3.0. https://t.me/KSM_Starter